Freelancers would know that being relevant within their particular industries is crucial in reaching business success. Apart from being present and active on social media, you have to make sure that you are actually chosen the right ones. There are a plethora of digital channels for freelancers to promote themselves and connect with others, but from a freelance perspective, not all of them are created equally. Some prove to be more beneficial to the freelance lifestyle than others.
This article proposes that there is one social channel that may be the most
significant place for freelancers to build their brand and network online.
LinkedIn is Taking the Lead In a recent article by Techcrunch it is reported
that: “LinkedIn has actually beaten earnings expectations in every quarter since it went public in May, 2011”.
This piece further explains the exponential and consistent growth of LinkedIn in relation to the other networks. It’s the ideal platform to connect and network with industry professionals. “During the quarter, we maintained steady growth in member engagement while achieving strong financial results”, said Jeff Weiner, CEO of LinkedIn. For freelancers who are based remotely, being able to connect on an online platform is crucial.
Many freelancers might not be able to attend live networking events, but luckily LinkedIn can be viewed as the ideal platform for online networking.
Your Experience is Credible As a freelancer, you constantly have to show
your prospective clients that you are a legitimate professional within your field. Since they don’t have the luxury of meeting you face to face, your portfolio and work experience has to do the talking for you. This is where LinkedIn comes in. Your entire work history is listed on this platform, showcasing your background, academics, community involvement and clips of your freelance profession. This is one of the most credible sources to showcase your experience. Make Use of LinkedIn Pulse
LinkedIn Publisher or LinkedIn Pulse is one of LinkedIn’s latest developments. Now, instead of just sharing updates and content, you are able to publish a blog article on the LinkedIn Newsfeed.
As a freelancer, you might not always have the time to run your personal blog or create guest posts. LinkedIn Pulse allows you to stay current and relevant while sharing your expertise with your following. These posts will increase your traffic and attract even more people to your profile. This is the ideal promotion for freelancers, especially freelance writers and creatives.
Create a Personal Brand
Your LinkedIn Profile is the ultimate promotional tool . LinkedIn also upgraded in such a way that you can add visuals and clips to your profile.
LinkedIn acts as your online resume where you can share your personal and business identity. Unlike employed professionals, freelancers cannot rely on the reputation of a company to gain exposure. As a freelancer, it’s important to establish your own brand, create your own vision and showcase your personality. LinkedIn allows you to share your personal brand, not only
through your profile and resume, but by joining discussion forums and groups where you can share your opinions and perspectives.
Find the Right Freelance Jobs Since LinkedIn is a business network, you will be able to connect with the right individuals within your industry. Instead of spending hours back and forth on Twitter or Facebook, prospective clients will be able to view your profile and achievements before they decide to contact you. LinkedIn also lists job opportunities within any sector. If you follow Company Pages you will also be in the loop when these companies might be hiring a freelancer for their latest projects. By Fiverr
Do you agree that LinkedIn is the most important place for freelancers to network online? Or has another network like Facebook or Twitter helped you build your business? Discuss in the comments!
Posted from WordPress for Android
The “Internet of Things” or IoT is a common buzzword in the technology community these days. It refers to the increasingly prevalent distribution of sensors throughout the natural world, and the connection of those sensors – as well as other machines – to the Internet.
The running joke is that IoT is about putting your home refrigerator, thermostat, washer, dryer, microwave, range, TVs, computers, smart phones and even toasters on the Internet, or at least connecting them so they can talk to each other. Now what a toaster would say to a TV, or what the conversations between a washer and a dryer might include, could certainly make for a lot of talk show jokes and lists on a David Letterman show (should he return).
But clearly creating such an “Internet of Household Things” or IoHT would be quite useful. Take, for example, the urgent water crisis in California and…
View original post 1,103 more words
Originally posted on language: a feminist guide:
This week on Newsnight, Evan Davis talked to three women about all-male panels—a subject made topical by the recent popularity of a tumblr set up to name and shame them. Why, he asked, are women so often un- or under-represented in public forums? Are they reluctant to put themselves forward? Are they deterred by the adversarial nature of the proceedings?
The women offered some alternative suggestions. Women don’t get asked, or if they do it’s assumed you only need one. Women aren’t seen as experts, unless the subject is a ‘women’s issue’. The age-old prejudice against women speaking in public means that any woman who dares to voice her opinions can expect to be deluged with abuse and threats.
But while all-male panels are obviously a problem, they’re only the tip of the iceberg. Just ensuring that women are represented on a panel does not guarantee their voices will…
View original 2,171 more words